Sharper Image vs Lasko: Tower Fan Showdown

Sharper Image vs Lasko: Tower Fan Showdown

When it comes to purchasing a tower fan, there are plenty of brands to choose from. Two popular options are Sharper Image and Lasko, both known for offering quality tower fans. However, which brand is the best for you? In this article, we will compare Sharper Image and Lasko in several categories including their company backgrounds, product offerings, marketing strategy, and customer satisfaction.

First, let’s take a closer look at each brand’s background. Sharper Image has been around since 1977 and has a reputation for selling unique, high-end products. On the other hand, Lasko has been in the game for over 100 years and is known for selling affordable, quality household products.

When it comes to product offerings, both brands offer a wide variety of tower fans. Sharper Image focuses more on high-end designs with features such as air purifying capabilities and app-controlled settings. Lasko, on the other hand, offers more affordable options that are simple, yet effective.

In terms of marketing strategy, both brands focus on online advertising and use social media platforms to promote their products. Sharper Image tends to focus more on visual advertising, with eye-catching images and videos highlighting their advanced features. Lasko, however, focuses more on practicality and emphasizes the benefits of their cost-effective options.

Lastly, we’ll take a closer look at customer satisfaction. Both brands have positive reviews and seem to deliver quality products. Sharper Image’s customers seem to love the advanced features and sleek designs, while Lasko’s customers appreciate the affordability and reliability of their products.

Overall, both Sharper Image and Lasko have their own unique strengths and cater to different audiences. By comparing these two brands in several categories, we hope to help you make an informed decision on which brand is the best fit for you.

Company Background

Sharper Image and Lasko are two renowned names in the world of consumer-grade tower fans. Both companies have a strong history of providing top-quality products and services to their customers. In this article, we’ll dive deeper into the backgrounds of Sharper Image and Lasko, understand their core values and mission statements, and explore their notable achievements and awards.

Sharper Image has been around since 1977 and has established itself as a leading brand in the lifestyle, wellness, and technology industry. The company’s main mission is to improve customers’ lives by providing them with innovative and high-quality products that enhance their overall well-being. Sharper Image’s product line includes air purifiers, massage chairs, electronic gadgets, and of course, tower fans. The company has always focused on aesthetics and design, as evident in their sleek and modern products.

One of the notable achievements of Sharper Image is their inclusion in the “Top 100 Innovators” list by InformationWeek Magazine. Sharper Image was recognized for its innovative products and services, which are aimed at improving the lives of their customers. Additionally, Sharper Image has received several awards and accolades for their exceptional customer service and product quality.

Lasko, on the other hand, has a longer history, dating back to 1906 when the company was founded as a small metalware shop in Philadelphia. Since then, Lasko has grown to be a trusted brand in the home and office appliance industry. Lasko’s core mission is to provide customers with high-quality products that offer comfort and convenience. Lasko’s product line includes tower fans, heaters, air purifiers, and humidifiers, among others.

Lasko’s dedication to providing customers with durable and innovative products has earned them several accolades and awards. In 2013, Lasko was recognized with the Energy Star Excellence in Energy Efficiency Award for their commitment to producing energy-efficient products. Lasko’s products are also frequently recommended by top online publications such as Wirecutter, who named the Lasko FH500 Fan & Space Heater Combo as the best tower fan in 2021.

In terms of core values, both Sharper Image and Lasko prioritize quality, innovation, and customer satisfaction. Sharper Image’s emphasis on aesthetics and design is evident in all of their products, while Lasko stands out for their energy-efficient and durable appliances. Both companies pride themselves on delivering excellent customer service and offer warranties on all of their products.

In summary, Sharper Image and Lasko are two highly reputable brands that offer exceptional tower fans and other appliance products. While Sharper Image is known for its modern and innovative products, Lasko is renowned for its energy-efficient and durable appliances. Both companies share a commitment to quality, innovation, and customer satisfaction, which have helped them earn several awards and accolades over the years. By choosing a tower fan from Sharper Image or Lasko, customers can rest assured they are getting a top-quality product from a trusted brand.

Product Offerings

If you’re in the market for a tower fan, two brands that are worth your consideration are Sharper Image and Lasko. Both brands have made names for themselves in the realm of consumer-grade tower fans, and each offers unique features and design elements that make their products stand out from the crowd.

When it comes to pricing, Sharper Image and Lasko both offer products that are competitively priced for the quality they provide. Sharper Image’s tower fans tend to be on the higher end of the price spectrum, with some of their higher-end models inching closer to the $200 mark. Lasko’s products are typically priced lower, with some of their more basic models costing around $50 or less.

However, it’s important to note that price isn’t everything. While a higher price point may indicate a higher level of quality in some cases, it’s not always a guarantee. And oftentimes, a lower-priced product can offer just as much value as a more expensive one.

So how do Sharper Image and Lasko compare when it comes to quality and features? Let’s take a closer look.

Sharper Image: High-Quality Fans with Innovative Design Elements

Sharper Image is a brand that’s known for offering high-quality products with innovative design elements. Their tower fans are no exception. One thing that sets Sharper Image’s tower fans apart from others on the market is their use of ionizer technology. This technology helps to purify the air as it’s circulated by the fan, which can be particularly beneficial for those with allergies or respiratory issues.

Sharper Image’s fans also tend to be quieter than many other tower fans on the market. This is thanks in part to their use of brushless DC motors, which produce less noise than traditional motors.

In terms of design, Sharper Image’s tower fans are sleek and modern-looking, with LED displays and touch controls that make them easy to use. Their higher-end models also feature oscillation and remote control capabilities, which can be convenient for those who want to adjust their fan from across the room.

Lasko: Affordable Fans with Powerful Performance

While Sharper Image’s tower fans are designed for those who want high-end features and innovative design elements, Lasko’s fans are better suited for those who want affordability and performance.

Lasko’s tower fans are typically priced lower than Sharper Image’s, but that doesn’t mean they’re lacking in quality. Lasko’s fans often feature powerful motors that can circulate air quickly and effectively, making them a great choice for those who want to cool down a room quickly.

Lasko’s fans also tend to have a more classic look, with simple controls and clean lines. However, they still offer some convenient features like oscillation and remote control capabilities. And for those who want to save on energy costs, Lasko offers fans with Energy Star certification, which means they’re designed to be energy-efficient.

Final Thoughts

When it comes to choosing between Sharper Image and Lasko for your tower fan needs, there are a few things to keep in mind. If you’re looking for a fan with innovative design elements and ionizer technology, Sharper Image is a great choice. Their fans tend to be pricier, but they offer a high level of quality and sleek, modern design.

If affordability and powerful performance are your main concerns, Lasko is a great option. Their fans may lack some of the fancier features of Sharper Image’s models, but they’re still powerful and effective at cooling down a room. And with lower price points, they’re a great choice for those on a budget.

Ultimately, the choice between Sharper Image and Lasko will depend on your individual needs and budget. Both brands offer high-quality tower fans that can help you stay cool and comfortable during hot weather, so it’s worth considering all of your options before making a decision.

Marketing Strategies


Sharper Image and Lasko are two of the most popular brands known for manufacturing high-quality and reliable tower fans. Both companies are well-established in the market, and their products can easily be found in various online and offline stores. However, the secret to their success lies in their marketing strategies. In this article, we will analyze Sharper Image and Lasko’s marketing tactics, discuss their target audience and how they reach them, and compare the effectiveness of their advertising.

Sharper Image is a premium brand that is known for its sleek and modern designs. They offer a wide range of products, including air purifiers, humidifiers, and tower fans. However, their tower fans are the most popular products in their portfolio. To reach their target audience, Sharper Image mainly uses digital marketing tactics. They have a strong online presence, and their website is user-friendly and easy to navigate. They use interactive designs and high-quality images to showcase their products. They also leverage social media platforms such as Facebook, Instagram, and Twitter to engage with their audience. Sharper Image’s target audience is tech-savvy individuals who are willing to pay a premium price for premium quality products. They use content marketing to educate their audience on the benefits of their products and how they stand out from the competition.

On the other hand, Lasko is a more affordable brand that offers a wide range of tower fans for budget-conscious consumers. They cater to a broader audience, and their marketing tactics are built around affordability and accessibility. Lasko’s target audience consists of individuals who are looking for a reliable and affordable tower fan that can help them beat the heat. Lasko primarily uses traditional marketing tactics to reach their audience. They advertise in newspapers, magazines, and flyers and use TV commercials to showcase their products. They also have a strong presence in brick-and-mortar stores, making their products easily accessible to consumers.

When it comes to advertising effectiveness, both brands have their strengths and weaknesses. Sharper Image’s digital marketing tactics are more effective in reaching their target audience, who are mainly tech-savvy individuals. They use interactive designs and high-quality images to showcase their products, making it easy for consumers to understand the benefits of their products. However, their premium prices may deter budget-conscious consumers from purchasing their products.

On the other hand, Lasko’s traditional marketing tactics are effective in reaching a broader audience. Their affordable prices and strong presence in brick-and-mortar stores make their products easily accessible to consumers. However, their advertising may lack the sophistication and creativity seen in Sharper Image’s digital marketing campaigns.

In conclusion, Sharper Image and Lasko are two of the most reliable and popular brands when it comes to tower fans. Both brands have their unique marketing strategies targeted towards their respective audiences. Sharper Image mainly uses digital marketing tactics to reach their tech-savvy audience, while Lasko leverages traditional marketing tactics to reach a broader audience. Both brands have their strengths and weaknesses, and it is ultimately up to the consumer’s preferences and needs.

Customer Satisfaction

When it comes to finding the perfect tower fan, there are many brands and models to choose from. Two of the most popular brands are Sharper Image and Lasko. But how do these brands compare when it comes to customer satisfaction and support?

To get an idea of how customers feel about these brands, we looked at customer reviews and ratings. Overall, both brands received positive feedback from customers. However, Lasko had slightly higher ratings overall than Sharper Image. Customers praised the performance and efficiency of both brands, with many noting that the fans were able to cool large spaces quickly and effectively.

In terms of customer service, Lasko also received higher ratings than Sharper Image. Customers praised Lasko’s prompt and helpful responses to inquiries and issues, while some reported difficulty getting in touch with Sharper Image’s customer service team.

When it comes to guarantees and warranties, both Lasko and Sharper Image offer limited warranties on their tower fans. However, Lasko’s warranty is longer than Sharper Image’s, with some models offering up to three years of coverage.

Ultimately, while both Lasko and Sharper Image are popular brands with satisfied customers, Lasko appears to have a slight edge in terms of customer satisfaction and support. Of course, every customer’s experience will be different, and it’s always important to do your own research and read customer reviews before making a purchase.

Corporate Social Responsibility

As consumers become increasingly aware of the impact their purchases have on the environment and society, companies are starting to prioritize corporate social responsibility. Sharper Image and Lasko, two popular brands of tower fans, have recognized this trend and have implemented various practices to demonstrate their commitment to sustainable and responsible business practices.

Sharper Image has made a conscious effort to incorporate sustainable materials and energy-efficient designs into their tower fan products. Their Tower Fan with Remote Control is a popular option that uses a DC motor, which is significantly more energy-efficient than traditional AC motors. Additionally, all of their tower fans come with a washable and reusable filter, reducing both waste and the need for replacement filters.

Lasko, on the other hand, has focused on reducing their carbon footprint by utilizing renewable energy sources. They have installed solar panels on the rooftops of their facilities, offsetting a significant portion of their energy consumption with clean energy. Additionally, they have implemented a recycling program at their facilities and utilize eco-friendly packaging materials, further reducing their impact on the environment.

Both Sharper Image and Lasko have also made charitable contributions and partnerships as part of their commitment to corporate social responsibility. Sharper Image has partnered with the American Cancer Society on various initiatives, while Lasko has made donations to the National Park Foundation and the Breast Cancer Research Foundation.

It’s important to note that while both brands have taken steps towards sustainable and responsible business practices, there is always room for improvement. Sharper Image could focus more on utilizing renewable energy sources in their production facilities, while Lasko could increase their use of sustainable materials in their product designs.

In conclusion, Sharper Image and Lasko are both brands that have demonstrated a commitment to corporate social responsibility through their sustainable practices and charitable contributions. However, consumers should continue to prioritize environmentally and socially responsible purchases and hold companies accountable for their actions.

Frequently Asked Questions

What is the noise level of Lasko Tower Fans?

Most Lasko tower fans have a noise level between 30-50 decibels, which is relatively quiet and won’t be disturbing during night time sleeps. The Lasko T42950 Wind Curve Tower Fan is particularly quiet, operating at just 42 decibels on its highest setting.

How does a Sharper Image Tower Fan compare to a Lasko Tower Fan?

Both Sharper Image and Lasko tower fans have their own unique features and benefits. Sharper Image tower fans typically have a more modern and sleek design, while Lasko tower fans have a more traditional look with advanced technological features such as remote control and ionizer functionality. Ultimately, the choice between the two brands will depend on the individual preferences and needs of the consumer.

What is the power consumption of a Lasko Tower Fan?

The power consumption of a Lasko Tower Fan varies depending on the model and speed setting. Typically, a Lasko tower fan will consume between 50-100 watts of electricity on its highest setting. The Lasko 2519 Wind Tower Fan has been specifically designed to be energy efficient, utilizing just 30 watts of electricity on its highest setting.

Are Sharper Image Tower Fans easy to clean?

Yes, Sharper Image Tower Fans are easy to clean. Most models come with a removable and washable filter that can be easily removed, washed, and dried. The fan itself can be cleaned with a soft cloth or brush, and any built-up dirt or dust can be gently wiped away. It is important to ensure that the fan is unplugged before attempting to clean it.

What is the lifespan of a Lasko Tower Fan?

The lifespan of a Lasko Tower Fan will depend largely on how often it is used and the conditions in which it is used. Most Lasko Tower Fans come with a warranty of up to three years, although many models can last for up to five years or more with proper care and maintenance. It is important to regularly clean and maintain the fan, and to ensure that it is not exposed to extreme temperatures or conditions.


When it comes to keeping your home cool, tower fans are a popular choice among consumers. They offer a compact size, a sleek design, and a range of features to help you beat the heat. Sharper Image and Lasko are two of the most well-known brands in the world of tower fans, each with their own strengths and weaknesses.

Sharper Image has built a reputation for delivering high-end products, and their tower fans are no exception. Their models are designed to offer not only cooling but also purification and air circulation. With features like multiple speeds, oscillation, and a remote control, these fans offer a range of options to customize your cooling experience.

On the other hand, Lasko has a focus on affordability and accessibility. While their tower fans may not have all the bells and whistles that Sharper Image models do, they are reliable, effective and available at a more affordable price point. Their fans often comes with features like a wide oscillation range and a built-in ionizer that helps clean the air.

While both Sharper Image and Lasko have their own merits, there are other brands that offer unique advantages for specific consumers. For example, the Vornado Tower Fan is a great option for those who want a powerful fan that can circulate air throughout the whole room, thanks to its unique vortex technology. This fan also has a sleek design and a number of features like three speed settings and a timer function to help you customize your experience.

Another brand to consider is the Dyson Tower Fan. While it comes with a higher price tag, it offers a number of innovative features that make it stand out. This includes its Air Multiplier technology that creates a powerful, uninterrupted stream of air, as well as a sleep timer and a remote control. Dyson is known for their sleek, futuristic designs, making this fan an attractive choice for those who value style as well as function.

As for future developments and innovations, both Sharper Image and Lasko are likely to continue refining their existing models and adding new features. Sharper Image may focus on further integrating air purification technology into their fans, while Lasko may look at ways to improve energy efficiency and minimize noise.

Overall, when choosing a tower fan, it’s important to consider not only the brand, but also the specific features and benefits of each model. Whether you’re looking for something high-end and feature-packed or more affordable and straightforward, there are plenty of options on the market to suit your needs. So take the time to compare and contrast different brands and models, and choose the tower fan that’s right for you.

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