Lasko vs. KITPLUS: Tower Fan Comparison for a Cooling Breeze

Lasko vs. KITPLUS: Tower Fan Comparison for a Cooling Breeze

In the world of tower fans, two brands stand out: Lasko and KITPLUS. Both offer a range of products that promise to keep consumers cool and comfortable during the warm summer months. But how do these two brands compare against each other? In this article, we will delve into Company Backgrounds, Their Product Offerings, Marketing Strategy, and Customer Satisfaction of Lasko and KITPLUS to determine which brand comes out on top.

First, we will take a look at the respective Company Backgrounds of Lasko and KITPLUS. Both brands have a long and storied history in the world of consumer electronics, but there are key differences in their corporate strategies that set them apart from one another.

Next, we will examine Their Product Offerings, which is where the two brands really begin to diverge. Lasko and KITPLUS both offer a wide variety of tower fans, but each brand has its own unique features and benefits that appeal to different types of consumers.

After that, we will explore the Marketing Strategy that each brand uses to reach its target audience. This will include an analysis of their advertising campaigns, social media presence, and other promotional efforts.

Finally, we will take a look at Customer Satisfaction, which is perhaps the most important factor in determining the overall success of a brand. We will examine customer reviews and feedback to see how each brand stacks up in terms of quality, reliability and customer service.

So, whether you are in the market for a new tower fan or simply interested in learning more about these two top brands, stay tuned for our detailed comparison of Lasko and KITPLUS.

Company Background

Lasko and KITPLUS are two of the most trusted and well-known names in the tower fan industry. Both companies have a rich history, a strong set of core values, and a clear mission statement.

Lasko was founded over a century ago in Philadelphia, Pennsylvania. The company is now headquartered in West Chester, Pennsylvania and has a strong reputation for producing high-quality tower fans that are both stylish and efficient. Lasko’s core values include a commitment to innovation, quality, and customer satisfaction. Its mission statement is to provide consumers with the best possible products and service at a fair price.

Over the years, Lasko has been recognized for its achievements and dedication to excellence. In 2014, the company won the Energy Star Partner of the Year award for its efforts in creating energy-efficient products. It has also received numerous accolades from leading consumer organizations, including Consumer Reports and Good Housekeeping.

KITPLUS is a more recent addition to the tower fan market, but it has quickly earned a reputation for producing high-quality products that are designed with sustainability in mind. The company was founded in 2016 and is based in San Francisco, California. KITPLUS prides itself on its commitment to reducing waste and creating products that are both eco-friendly and effective.

KITPLUS’s core values include a dedication to environmental responsibility, innovation, and excellence. Its mission statement is to help consumers live more sustainable lives by providing them with high-quality products that are both effective and environmentally friendly.

Despite being a relatively new company, KITPLUS has already made an impact in the industry. In 2020, it was named one of the Top 25 Sustainable Brands of the Year by Greenbiz, a leading sustainability-focused publication. The company was also recognized by TIME Magazine as one of the Best Inventions of 2020 for its innovative approach to designing eco-friendly tower fans.

In conclusion, both Lasko and KITPLUS are reputable and trustworthy companies that are dedicated to providing consumers with high-quality tower fans. While Lasko has a longer history and has received more accolades, KITPLUS’s commitment to sustainability and innovative approach to product design make it a strong competitor in the industry. As consumers, we can feel confident in choosing either company’s products, knowing that they are both committed to excellence and customer satisfaction.

Product Offerings

When it comes to purchasing a tower fan, quality and price are two significant factors to consider. Lasko and KITPLUS are two popular brands that offer a range of consumer-grade tower fans that cater to different budgets and needs. In this article, we will compare the quality and price of Lasko and KITPLUS tower fans and highlight any unique features or innovations that make them stand out from one another.

Lasko is a well-known brand in the tower fan industry and has been around for more than 100 years. They offer a range of tower fans that cater to different preferences and budgets. At the lower end, they offer the 42-inch Wind Curve tower fan, which is a popular choice among consumers due to its affordable price and attractive design. The Wind Curve model features a high-reaching tower design that maximizes air delivery and provides widespread oscillation to cool the room efficiently. It also includes a built-in ionizer that enhances air quality by reducing allergens and pollutants.

At the mid-range, Lasko offers the 48-inch XtraAir tower fan, which provides powerful air circulation throughout the room. The XtraAir model has a sleek design that complements most home decors and features a remote control for convenience. It also offers optional oscillation and multiple speed settings to customize the airflow to one’s preference. Furthermore, the XtraAir model includes a fresh air ionizer that promotes a healthier living space by reducing irritants such as pollen and dust.

For those seeking a high-end tower fan, Lasko offers the 42-inch Wind Curve Platinum tower fan with Bluetooth. This model includes all the features of the Wind Curve but has an added Bluetooth feature, allowing users to control the fan with their smartphone. Additionally, it includes a nighttime setting that gradually reduces fan speed and dims the control lights for a better sleeping environment.

KITPLUS is a newer brand in the tower fan market, but they offer sturdy and affordable options that cater to different needs. At the lower end, they offer the 42-inch tower fan, which features a slim and space-saving design that is perfect for smaller rooms. The tower fan includes three-speed settings and oscillation for efficient and customizable cooling. Additionally, the fan operates quietly, making it ideal for use in bedrooms or offices.

For the mid-range, KITPLUS offers the 36-inch tower fan, which features a sleek and modern design that complements most home decors. The tower fan includes a built-in ionizer that effectively purifies the air by reducing allergens and pollutants. It also offers four-speed settings and oscillation for customizable cooling and optimal air circulation. Additionally, the fan features a timer that allows users to set a specific time for the fan to turn on or off automatically.

For those seeking a high-end tower fan, KITPLUS offers the 48-inch tower fan, which features a powerful motor that provides efficient and quick cooling. The tower fan has a remote control for convenience and includes seven-speed settings and three modes, covering all cooling needs for users. Additionally, it features an air exchange function that allows fresh air to come into the room while the fan is operating.

In conclusion, Lasko and KITPLUS are two popular brands that offer a range of quality tower fans with varying price points. While Lasko has been in the industry for over 100 years and is a well-established brand, KITPLUS’s newer presence offers affordable and sturdy options that cater to different needs. Both brands provide unique features and innovations that cater to different preferences, including air purification, Bluetooth, and customizable timers. Ultimately, the choice between Lasko and KITPLUS depends on individual preferences and budget.

Marketing Strategies

When it comes to marketing, Lasko and KITPLUS, both major players in the tower fan market, have different approaches. While Lasko targets the mass market, KITPLUS focuses on a more niche audience.

Lasko’s marketing strategy is centered around their affordability and reliability. They know that their target audience is looking for an affordable tower fan that can do the job without breaking the bank. Lasko’s advertising campaigns aim to convince customers that they don’t need to spend huge amounts of money on luxury fans that do the same job as a Lasko. Through a variety of channels such as social media, email marketing, and online ads, Lasko emphasizes their competitive pricing and dependable quality.

In contrast, KITPLUS’s strategy revolves around high-end design and features. They target customers who are looking for premium features such as wireless remote and app control, air-purifying technology, and multiple speed settings. This audience is willing to pay a premium for the convenience and advanced features that KITPLUS offers. KITPLUS’s marketing campaigns are designed to showcase the luxury features of their tower fans, often portraying them as smart home appliances that fit seamlessly into modern homes.

Both Lasko and KITPLUS use a variety of channels to reach their respective audiences. Lasko primarily advertises on social media platforms such as Facebook and Instagram, targeting users who have shown an interest in home appliances and affordable products. They also use email marketing to stay in touch with their customers and offer special promotions. On the other hand, KITPLUS uses a more traditional marketing approach, featuring their products in print ads and high-end lifestyle magazines such as Architectural Digest. They also focus heavily on influencer marketing, partnering with popular lifestyle bloggers and Instagram influencers who appeal to their target audience.

So, which marketing strategy is more effective – affordability and reliability or advanced features and luxury design? The answer largely depends on the target audience. For customers who prioritize budget and value, Lasko’s strategy is likely to be more effective. They have created a reputation for offering quality products at an affordable price point, and their marketing campaigns reinforce this image. For customers who prioritize luxury and convenience, KITPLUS’s strategy is more compelling. They appeal to consumers who are willing to pay extra for advanced features and a sleek design.

Overall, the marketing strategies of Lasko and KITPLUS are both effective in their own ways. By prioritizing different features and audiences, each brand has created a strong identity and appeal. When choosing between the two brands, consumers must decide which features and price point are more important to them, and make a decision based on their needs and preferences. Both brands will continue to thrive in the tower fan market, each appealing to a different audience.

Customer Satisfaction

When it comes to tower fans, customer satisfaction is often the ultimate measure of success. After all, if a consumer is happy with their purchase, they’re more likely to recommend it to others and consider buying from the brand again. In this article, we’ll take a closer look at the customer satisfaction of two popular tower fan brands: Lasko and KITPLUS. We’ll review customer feedback and ratings for each brand, discuss the level of customer service provided, and compare any guarantees or warranties offered.

Lasko is a well-known brand in the world of tower fans, boasting over 100 years of experience in the industry. With a wide range of products to choose from, including both oscillating and non-oscillating tower fans, Lasko has something for everyone. But what are customers saying about the brand?

Overall, Lasko receives high praise from its customers. On popular retail websites, such as Amazon and Walmart, many Lasko tower fans have four or five-star ratings. Customers frequently mention the efficiency of the fans, their quiet operation, and their durability. Many also note that Lasko’s customer service is excellent, with representatives who are knowledgeable and responsive.

One area where Lasko really shines is in the warranties offered on their products. Most Lasko tower fans come with a one-year limited warranty, which covers any defects in materials or workmanship. Some even come with a two or three-year limited warranty. Lasko’s customer service team is reportedly very helpful when it comes to addressing any issues covered by the warranty.

KITPLUS is another popular brand of tower fans, known for their sleek design and high-quality performance. Their products often receive positive reviews from customers, but how does KITPLUS compare to Lasko?

On websites like Amazon and Walmart, many KITPLUS tower fans also have four or five-star ratings from customers. Customers frequently praise the fans for their strong airflow, quiet operation, and energy efficiency. Several also mention that the fans are well-made and easy to assemble.

When it comes to customer service, KITPLUS gets mixed reviews. Some customers report having positive experiences with the brand’s representatives, while others complain of poor communication and slow response times. Additionally, KITPLUS does not appear to offer any guarantees or warranties beyond what is required by law.

Overall, both Lasko and KITPLUS seem to have happy customers who appreciate the quality of their products. While Lasko has the edge in terms of customer service and warranties, KITPLUS has plenty of satisfied customers who appreciate the performance of their tower fans. When choosing between the two brands, it may come down to personal preference, as both offer high-quality tower fans that can keep any room cool and comfortable.

Corporate Social Responsibility

The rising awareness of social and environmental responsibility has encouraged brands to adopt sustainable practices and contribute to society. Among the brands that specialize in producing consumer-grade tower fans, Lasko and KITPLUS stand out for their efforts towards corporate social responsibility (CSR).

Lasko, a renowned brand that has been in the market for over a century, is committed to producing high-quality and energy-efficient fans. The brand’s commitment to environmental responsibility is evident through their focus on reducing energy consumption and minimizing waste in their production processes. Lasko implements sustainable practices, such as using recycled materials, reducing carbon footprint, and producing long-lasting fans that decrease the frequency of replacement and discard.

Under Lasko’s CSR initiative, the brand partners with charitable organizations to support local communities. Lasko contributes a portion of their profits to various organizations and programs, including United Way, Red Cross, and Habitat for Humanity. The brand also supports education by sponsoring science, technology, engineering, and math (STEM) programs, contributing to student scholarships, and promoting environmental education.

Similarly, KITPLUS, a leading brand that produces affordable and efficient tower fans, places great emphasis on social and environmental responsibility. KITPLUS’s production of fans with energy-saving capabilities and eco-friendly materials, such as bamboo and plastic-free packaging, reflects the brand’s commitment to environmental sustainability.

KITPLUS’s strong CSR program includes a range of initiatives aimed at promoting community engagement and reducing environmental impact. The brand contributes to various causes, such as medical research, hunger relief programs, disaster relief efforts, and education. Additionally, KITPLUS aims to reduce its carbon footprint by initiating a program that installs eco-friendly cooling systems in schools and other community centers.

While Lasko and KITPLUS have different sustainable practices and charitable contributions, both brands are doing their part in promoting corporate social responsibility. The brands’ initiatives demonstrate the importance of implementing sustainable practices and contributing to society to promote a healthier and more sustainable future.

In conclusion, Lasko and KITPLUS are among the leading brands in producing consumer-grade tower fans. These brands’ commitment to social and environmental responsibility is clear through their efforts towards sustainable practices and charitable contributions. As consumers, it is essential to consider a brand’s CSR initiatives when making purchasing decisions, as this not only encourages sustainable practices but also promotes a healthier and more responsible society.

Frequently Asked Questions

What are the key features of tower fans from Lasko and KITPLUS?

Lasko and KITPLUS tower fans share many features that make them a popular choice among consumers. Both brands offer tower fans that are easy to assemble and operate, and they are designed to be energy efficient and quiet. These tower fans come in a variety of sizes and styles to fit any living space and decor. The oscillation feature allows air to circulate throughout the room, and most models come with a remote control for easy operation at a distance. Additionally, many Lasko and KITPLUS tower fans come equipped with ionizers, which remove pollutants and allergens from the air, making them an excellent choice for people with allergies or respiratory issues.

How do I clean my Lasko or KITPLUS tower fan?

Cleaning your Lasko or KITPLUS tower fan is a crucial part of maintaining its performance and prolonging its lifespan. The best way to clean the fan is to unplug it and use a soft cloth or brush to remove any dust or dirt from the exterior. For the interior, remove the front grill and use a vacuum cleaner or compressed air to remove any debris. You can also use a damp cloth to wipe down the blades to remove any excess dirt and grime. Make sure to dry all parts thoroughly before reassembling the fan. It is recommended to clean your tower fan every two weeks or as needed.

Is it safe to use a tower fan around children and pets?

While tower fans from Lasko and KITPLUS are generally safe to use in homes with children and pets, it is always advisable to take the necessary precautions to prevent any accidents or injuries. It is recommended to keep the fan out of reach of children and pets and to supervise them when they are near it. Additionally, make sure that the tower fan is placed in a stable location to prevent it from tipping over accidentally. Finally, never leave the fan unattended when it is in use.

What is the estimated lifespan of Lasko and KITPLUS tower fans?

The lifespan of a Lasko or KITPLUS tower fan can vary depending on usage, maintenance, and environment. However, on average, these tower fans are designed to last between 5 to 10 years. Regular cleaning and maintenance can help prolong the lifespan of the fan, as well as ensuring that it is always operating at peak performance.

How do I choose the right tower fan for my needs?

When selecting a tower fan from Lasko or KITPLUS, there are several factors to consider. First, consider the size and layout of your living space. If you have a larger room, you may need a more powerful fan with a wider oscillation range. Next, consider the features that you will need. Do you need an ionizer or a remote control? Is energy efficiency important to you? Finally, consider your budget. While tower fans from Lasko and KITPLUS are affordable, some models come with additional features that may increase the price. By taking these factors into account, you can choose a tower fan that will meet your needs and budget.


Consumer-grade tower fans have been a popular choice for individuals looking to cool their living spaces. Two well-known brands in this market are Lasko and KITPLUS, both offering their unique features and advantages. In this article, we will provide an unbiased comparison of Lasko and KITPLUS, followed by another recommended brand that might be a better fit for specific consumers.

Lasko is a reputable brand that has been providing quality products for over a century. Their tower fans are no exception, as they showcase reliable performance and feature-rich designs. Lasko tower fans typically come with innovative features such as remote control, three-speed settings, and oscillation. Their fans also come with timer functions, which allow users to set the fan to turn off at a specified time. Lasko fans are known for their bladeless designs, which is useful in households with children or pets. Bladeless fans are easier to clean and maintain, reducing the risk of accidents.

KITPLUS is a relatively new player in the market, but it has garnered significant attention due to its stylish designs and advanced features. KITPLUS tower fans come with powerful motors that provide excellent airflow, which is perfect for large rooms. Its fans also come equipped with cutting-edge technology, including Wi-Fi connectivity and voice assistant compatibility. KITPLUS tower fans are notably quieter than most brands, which is a bonus for individuals who value a noise-free environment.

A significant difference between Lasko and KITPLUS fans is their price range. Lasko fans are generally more affordable, making them excellent options for budget-conscious individuals. On the other hand, KITPLUS fans belong to the higher price range but provide advanced features that justify the cost.

Another brand worth considering is Dyson. Dyson is a premium brand that offers unconventional designs and high-tech features. Dyson tower fans use air multiplier technology, which creates a smooth stream of uninterrupted airflow, making them highly versatile. Dyson fans come with a remote control app, allowing users to control the fan from their smartphones or smartwatches. Being a premium brand, Dyson fans come with a significant price tag, but their advanced technology and design make them worth the investment.

In terms of the future of Lasko and KITPLUS, both brands are expected to continue providing new and innovative features to stay competitive. Lasko is known to prioritize easy-to-use designs and advanced features. KITPLUS, on the other hand, focuses on contemporary designs and voice assistant compatibility. Both brands are expected to continue releasing new models and innovative features in the future.

In conclusion, choosing between Lasko and KITPLUS depends on personal preferences and budget. Lasko fans are more affordable, while KITPLUS fans provide advanced features like Wi-Fi connectivity and voice assistant compatibility. If budget is not a concern, Dyson is a premium brand providing unconventional designs and advanced technology. Lasko, KITPLUS, and Dyson are all reputable brands, and their diverse range of features and functionalities ensure that there is something for everyone in the market.

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